We've covered the FETC ("fetch") framework and how to maximize your Clay credits. In this lesson, we'll dive into the first step in the FETC framework: Find.

This is where every good workflow begins. You can't enrich, transform, or create anything if you don't have the right data to start with.

🌟 The Evolution of "Find"

In the original FETE framework, "Find" referred to pulling data from your CRM, your prospecting tools, or Clay's built-in search features.

That's still the foundation...

But with AI, you're not just filtering for basic attributes. You're discovering leads based on complex patterns and inferred signals.

🚀 AI-Powered Finding

With AI integration, the "Find" step becomes significantly more powerful. In Clay, you can now:

• Use AI to analyze a customer's website and auto-generate a company search based on their ICP
• Run an AI job title classifier to find the right personas across your list
• Use Claygent to discover prospects who meet nuanced, intent-based criteria (like "founders who've recently spoken about scaling product teams")
• Use AI to rank and score the results of a search based on fit,not just firmographics

This level of targeting would be impossible—or painfully manual—without AI. And it's just the beginning.

🗓️ What's Coming Next

In the upcoming lessons, we'll show you how to:

• Find your ICP using AI
• Uncover company lookalikes to discover your next best customer

These powerful techniques will help you identify prospects with unprecedented precision, allowing you to focus your efforts on the accounts most likely to convert.

💥 Why "Find" Matters

The quality of your initial data set determines everything that follows in your workflow. When you find the right prospects from the start:

• Your enrichment becomes more targeted and effective
• Your transformations produce more valuable insights
• Your created content resonates more deeply with prospects

By leveraging AI in the "Find" step, you're not just starting with better data—you're building a foundation for significantly better results throughout your entire GTM process.